What to Look for in a Digital Marketing Measurement Platform
By Shiv Gupta
If you are planning on improving your digital marketing strategy, then you should know that measurement is key. This article provides a breakdown of what to look for in a digital marketing measurement platform so that you can make the best purchase decision possible. Read More
You’ve got your content, you’ve got your site, but what do you do with all that information? If you want to be successful with your digital marketing strategy, it is important to track your progress. Here are some common questions about tracking and how to find the answers for them.
What is a Digital Marketing Measurement Platform?
Digital marketing measurement platforms (DMPs) are software-as-a-service (SaaS) tools that help businesses measure their online marketing performance. They provide a user interface for collecting data on all aspects of a website’s traffic and activity, including website pages, viewed, articles read, social media interactions, and email clicks. DMPs can also track the effectiveness of digital campaigns and provide insights into where visitors are coming from, what content is most engaging to them, and how they could be reached out to further market their product or service.
There are many different types of DMPs on the market, so it’s important to choose one that fits your specific needs.
-Customizable reports: Most DMPs offer customizable reports that allow you to see detailed information about your website’s activity and traffic sources.
-Integration with other marketing tools: Many DMPs offer integration with other marketing tools, such as email tracking software or social media monitoring software. This allows you to see how your online activities are impacting overall marketing performance.
Things to Consider When Buying a Digital Marketing Measurement Platform
When buying a digital marketing measurement platform, there are a few things to consider.
First, you need to decide what type of data you want to track. Some platforms offer basic tracking such as pageviews or unique visitors, while others offer more in-depth features such as user behavior analysis and social media tracking.
Second, you need to decide how much data you want to collect. Some platforms allow you to collect data daily, weekly, or monthly. Others offer more granular data levels, such as the ability to track individual links or tweets.
Third, you need to decide how frequently you want the data collected to be updated. Some platforms update data automatically, while others require you to manually upload the data every time it changes.
Fourth, you need to decide how easy it is to use the platform. Some platforms are easy to set up and use, while others require more expertise or specialized software.
Examples of Useful Features
When looking for a digital marketing measurement platform, it's important to consider what features will be most helpful for your business.
-A tracking system that can identify the effectiveness of different marketing campaigns, including those that use social media, email marketing, and paid advertising
-A system that can track website traffic and conversion rates
-A tool that can provide insights into customer behavior, including whether they have visited your website multiple times, clicked on your links or made any purchases
-A system that can measure brand awareness and sentiment across social media platforms
-An analytics dashboard that provides detailed information about how users are interacting
with your website and the various content pieces you've published -An analytics tool that can display where your website visitors are coming from, what their interests and demographics are, and any keywords they've used to find a you-A system that tracks how long people stay on a page before clicking through to another site or canceling the session-The ability for a website to know who, what, when, where, and why people are visiting it-An analytics dashboard that provides detailed information about how users interact with your website and content pieces-A system that can track exactly how many visits each page on a website has had per hour of the day or week
Impact Algorithms: An algorithm that runs in the background of an AI system and is responsible for how the system processes data-Algorithms
How to Use Your New Measurement Platform
Digital marketing is a multi-billion dollar industry, and measurement is key to ensuring that your campaigns are effective. A good digital marketing measurement platform will help you track your website’s traffic, conversions, engagement, and other key metrics. Here are five things to look for in a good platform:
1. Customizable tracking tools: Make sure the platform has customizable tracking tools so you can see how your different campaigns are performing. This includes things like landing pages, social media posts, email campaigns, and more.
2. Comprehensive data reports: Make sure the platform provides comprehensive data reports that include graphs and charts to help you see your progress over time.
3. Localization capabilities: Make sure the platform can track and report on localized content across different languages and regions. This is critical for global brands who want to measure their performance in multiple languages.
4. Advanced Analytics: The platform should also offer advanced analytics so you can see how changes in your marketing strategy impact your results. This includes things like funnel analysis and CRM (customer relationship management) tools.
5. Flexible pricing options: Don’t be afraid to explore different pricing options to find one that fits your
That's why it's important to find a platform that offers the features and capabilities you need, and that will help you measure your success in terms of key performance indicators (KPIs). Here are some key factors to consider when selecting a digital marketing measurement platform:
• Track online and offline activity
• Understand how customers interact with your content
• Gain insights into customer sentiment
• Gauge campaign effectiveness