How Social Media Helps eCommerce Businesses Grow?
By Anup Mehrotra
The world is fast-paced, and every business needs a social media presence to keep up with the ever-changing trends. It does not matter if you own a local business or manage a million-dollar company. Social media is not just a trend but a crucial part of your marketing strategy. It helps you connect with consumers, run marketing campaigns, and boost your leads.
With over 3.9 Billion active users globally, social media is a versatile platform to market your brand and engage with users online. If you are not using social media to your advantage yet, you are losing out on a low-cost, high-impact way to increase your brand presence.
10 Ways to Use Social Media to Help Your eCommerce Business Scale and Grow
1. Brand Building
With the rise of active users every year, social media has become a front for brands to market their business. Ideal content marketing strategies can help you reach out to a range of target audiences without spending as much time and effort.
By creating connections through social media, you also humanize your brand, building authenticity and leading to marketing effectiveness and increased sales.
2. Increase Website Traffic
Sharing content from your website to your social media channels is a great way to increase engagement and website traffic. You can also keep track of your growth using marketing tools and analytics. It is a great way to increase ROI without a substantial investment.
People tend to shop with a brand with which they feel connected. It is crucial to chat with people, reply to their comments, and make them feel welcome to your eCommerce store.
3. Content Promotion
Promoting your content on social media is an excellent way to get your content out for the people, helping you prove your skills and grow your brand. As your content keeps getting exposed to a new audience, it might go viral!
Of course, going viral might not be as easy as it sounds, but the exposure helps your brand grow by leaps and bounds.
4. Content Advertising
We have already understood that social media is a cheap tool to market your brand. It also comes with great targeting tactics that help you reach out to the right audience and make the most out of your business campaigns. With all the audience information available on these social media channels, targeting and retargeting becomes a hassle-free process.
You can select one of the many available advertising tools on the market to help you run successful ad campaigns.
5. Content Sourcing
Social media isn't just helpful in promoting content but also an excellent tool to source content from the audience. By putting up polls and engaging in social listening, you can modify the ideas users propose to create an impeccable strategy.
You can also ask your audience to post content under a hashtag that resonates with your brand persona to help you filter content easily.
6. Gaining Insights
Social media contains large amounts of data about your consumer base. With the help of demographic information provided on analytical tools, you can create a tailored marketing strategy. Customer insights also let you understand the audience better and make informed business decisions.
Social media provides you with customer data, but that is not it. It also helps you map the industry for business threats with marketplace insights. With the help of marketing tools, you formulate a strategy to stay on top of the competition.
7. Improved Search Results
Although social media does not affect your rankings directly, the website traffic it brings is vital to achieving higher search engine rankings. Ensure that you use targeted keywords in your infographics, blogs, case studies, and other posts to give you the best chance at pulling off improved search results.
8. Reputation Management
Social media is a platform for people to voice their thoughts and opinions. People will talk about your brand whether or not you are available on social media to respond. For example, a customer might have a poor experience with your brand and post it on social media. It is essential to address all positive and negative feedback to help maintain brand reputation.
Customer care can go hand in hand with reputation management if you have access to the right tools and a well-planned strategy.
9. Establish Thought Leadership
Posting informational and well-laid content on social media platforms is an excellent way to become an expert in your industry. By connecting with the audience and sharing insightful content, you can align your marketing efforts with your social media strategy to build authority among competitors.
10. Collaborate with Influencers
One way to get more people talking about your brand is by partnering with influencers. Influencers are people who have a massive following on social media and can guide an audience to your brand.
Influencers help increase conversion rates and brand credibility to help you achieve your business goals.
eCommerce is the future of the marketing world, and social media is a powerful utility that helps you reach out to a wide range of audiences and scale your business. An inexpensive tool, social media ensures that every business, regardless of its budget or size, gets an opportunity to reach out to the audience and grow.
Of course, every success story begins with the first step. Consumers look at a brand with a well-built social presence as a hallmark of trust. Set up your social media channel, engage with the audience, and watch your business grow to new frontiers.