How To Grow Your Business Using Social Media?
By Steve Wilburn
Before I tell you anything about social media and its influence on the business you should know that 53% of the global population use social media platforms.
Yes, you use social media platforms, Probably Facebook and Instagram for chatting, sharing memes and for other virtual social activities.
But as a general user, you may be unaware of the potential of social media in marketing a business.
Short video advertisements on social media platforms have been very helpful for social media marketers.
When almost 5 billion people are active across various social media platforms, not using the opportunities to market on social media is not very smart.
If you are looking for social media marketing tips for growing your business on social media then this article will be helpful for you. Here, I have talked about several ways of growing your business on social media.
Start With a Plan
Planning is at the heart of everything; starting from education, business, marriage and much more. For online marketing, you need to first come up with the social media platforms where you will be marketing.
You can choose Facebook, Instagram, Snapchat, LinkedIn and Twitter.
It is crucial to plan out your investment of time and money on social media when you want to market here for business growth. Creating social media business pages is a good place to start with.
Your Plan Should Lead to A Goal
Unlike traditional marketing, social media marketing is based on data and offers you visible results of your efforts.
As a marketer, you need to use this feature to good use and create a framework for an attainable, measurable, and relevant goal. Based on your expected growth in business you can set a goal that you can achieve at your current strength.
Increase Traffic and Leads on Your Website
Social media is a good place to increase your traffic. You can advertise here and refer the traffic to your business website.
Once you have a good amount of traffic, you can use that to convert some of the visitors to customers.
Social media offers plenty of opportunities to small businesses in generating leads and converting them to paying customers. As a small business, you need to put this opportunity to good use.
Through intuitive and attractive social media content generating and converting leads on social media won't be hard.
Improve Your Search Ranking
Online businesses sell the best when your business site is ranking higher in the SERP. Social media sharing will help you improve your search engine ranking.
It is a free and excellent place for the Online Promotion of your brand.
Once you share more on social media the domain authority of your website increases. Also, social media is a place where many of your targeted audiences look for your business to get a better understanding of what your business is about.
Social media has the power to grow your search engine ranking thereby growing your business in the process.
Keep Your Competitors Close
Social media is a great platform for watching and monitoring your competitors’ activities from up close. You can see their performances, check their frequency of social sharing and strategies to outperform them.
Social media gives you so many opportunities, competitor analysis is one of them. You can learn from their strategies and their way of sharing and interacting with the audiences.
Social media is an interactive platform. You have lots of opportunities to build trust among your audiences. They have many queries and problems that they need solutions to.
As a business, you can solve their queries and their problems through social media comments and chats. When more and more of your audiences get solutions from you on social media it will help you build trust.
Raise Brand Awareness
When a business is able to build trust among the users there is going to be more awareness and constant engagement on your business from the customers’ side. On social media, small brands have the best possibility to grow their brand authority through regular posting of content.
Once you start creating attractive social media content you can build more trust and engagement. With engagement, authority of your business will come rushing to you. Social media is one of the best places to increase the awareness of your business.
When you are using social media for business you can raise its awareness on both global and local levels. Social media platforms are large and widespread networks where tracking and interacting with your consumers is easier than any other platform.
With strong CTA, interactive and intuitive marketing campaigns, social media platforms give you the best opportunity for growing your business.
We hope that after reading this article you will understand the benefit of social media in growing your business. If you have any questions regarding this then you can ask them in the comment section.